KOLEKSI BUKU PENERBIT PENA PERSADA
Yanisha Dwi Astari, S.S., M.Hum., Armita Novriana Rambe, S.Pd., M.Hum., Fanalisa Elfa, S.Pd., M.Pd., Diah Paramita Sari, S.Pd., M.Pd., CICS.
ENGLISH FOR NEGOTIATING SKILLS: IMPROVING STUDENTS’ ENGLISH NEGOTIATION COMPETENCE THROUGH PROJECT-BASED LEARNING
Penulis Buku: Yanisha Dwi Astari, S.S., M.Hum., Armita Novriana Rambe, S.Pd., M.Hum., Fanalisa Elfa, S.Pd., M.Pd., Diah Paramita Sari, S.Pd., M.Pd., CICS.
ISBN : -
Link : https://www.instagram.com/p/DTjjCD6EX9V/
Structured into nine comprehensive books, this book takes learners on a journey from foundational concepts to advanced strategies in business negotiation. It begins with the role of communication in negotiation, explores diverse negotiation styles and cultural influences, and delves into the language of persuasion, strategic preparation (including the crucial concept of BATNA), relationship-building, bargaining dynamics, offer management, deal closure, and intercultural conflict resolution. Each book is designed to be interactive and learner-centered, featuring clear explanations, practical insights, concise summaries, and most importantly mini projects that simulate authentic negotiation scenarios. These hands-on activities encourage active participation, critical thinking, and collaborative problem-solving, preparing you not just to negotiate, but to lead with integrity and emotional intelligence.


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