Penulis: Hiqma Nur Agustina

PUBLIC RELATIONS: THEORY AND PRACTICES

The selected materials are designed to help the students to conceive the English for Public Relations. This course is focused to introduce the Public Relation‘s task and duties. Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Its primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on negative events to minimize their fallout. PR may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues.